Here are some interesting UI/UX finds of the week!
Different ways to check the accessibility of a website. From Shaping Design and author Nick Babich, this article focuses on accessibility factors to keep in mind when evaluating web products. The author details and highlights aspects such as writing descriptive code, making text more readable and readable, ensuring there is enough color contrast, designing keyboard friendly solutions , to only cite a few. The W3C also lists a number of considerations on this topic, all of which reinforce the need to ensure that web-based solutions are more accessible and inclusive. To read. The highlight of the article includes:
“For a long time, accessibility was an afterthought. But this is misguided for several reasons. First, people with disabilities are no small percentage of users – 15% of the world’s population have some form of disability, according to the UN. One in ten visitors to your website will have a disability. Second, accessible design ultimately creates a better experience for all user groups – not just people with disabilities – because everyone benefits from inclusive design. Accessible design shouldn’t be an afterthought; it really is a basic requirement. If you don’t prioritize accessibility, you also risk losing customers (they’ll choose better-designed products, obviously). You could also be sued. Lawsuits regarding digital accessibility for people with disabilities have increased in recent years. As the the wall street journal mentioned, U.S. lawsuits alleging digital products were inaccessible to people with disabilities increased 64% in the first half of 2021 from a year earlier.
Product conversion rate. From the HotJar blog, this article is an interesting reflection on the fact that conversion rates may not be the whole story when it comes to understanding customer journeys on apps. While the article is indeed a catch for HotJar itself, it still highlights the need for designers, product team professionals, Go to Market team members, to name a few. some, to spend time understanding what motivates users/customers to perform their tasks and where their main challenges lie. Although this is indeed a promotional article, it is worth reading for the questions it asks. The highlight of the article includes:
“The conversion rate measures people’s behavior once they start using your website, app, or program. It gives you valuable insight into the proportion of users who make it through the entire customer journey and the proportion that decreases along the way. Conversion rate is a potential goldmine for data-hungry product teams and digital marketers looking to measure customer engagement. But note the word potential: Product and marketing teams need more information and context to extract real meaning from the conversion rate. »
Measuring Font Performance, Part II. Second part of the article published by Thomas Bhom on Smashing Magazine, on the topic of measuring the performance of typefaces. This second article is carefully documented and presents a series of parameters on which typefaces are analyzed and tested, including kerning, accessibility, comprehensibility, speed, to name a few. It’s fascinating reading, given the complexity of all the parameters identified by the author and the way the studies are actually done. Well worth a read. The highlight of the article includes:
“Test typefaces, try to do the test accurately and try to compare what you design with another typeface, to see where there are weaknesses and strengths in the test results with people and in different contexts and environments. How does it work (or not work) better than another typeface and in different contexts and environments?”